Cosm
GM (LA); Head of Venue Marketing; GM (Detroit)
The Opportunity
As Cosm accelerated its national expansion, the company needed executive leaders capable of supporting growth across multiple markets and functions. Two critical General Manager searches highlighted distinct challenges. In Los Angeles, Cosm sought a leader to oversee an established venue, drive operational excellence, elevate the guest experience, and support continued growth in a highly competitive sports and entertainment market. In Detroit, the General Manager would be responsible for launching a new venue ahead of its September 2026 opening, requiring expertise in building operations, hiring teams, establishing culture, and developing strong community relationships in a key Midwest market. At the corporate level, Cosm also sought a Head of Venue Marketing to develop national, revenue-focused marketing strategies that would drive ticket sales, increase food and beverage revenue, grow audiences, and support expansion across current and future locations. Together, these hires represented key investments in Cosm’s long-term growth strategy.
The Prodigy Approach
Prodigy Search partnered with Cosm’s leadership and human resources teams to develop customized search strategies for each role. For the Los Angeles General Manager search, Prodigy targeted proven hospitality and food & beverage leaders capable of maximizing performance within an established, high-volume operation. For Detroit, the focus shifted to executives with venue-opening experience, strong Midwest connections, and the leadership skills needed to launch a new market successfully. For the Head of Venue Marketing search, Prodigy expanded beyond traditional sports and entertainment candidates to identify growth-oriented executives with expertise in performance marketing, digital customer acquisition, and data-driven revenue generation. The search prioritized leaders capable of increasing ticket sales, maximizing food and beverage spending, and supporting growth across Cosm’s expanding footprint. Throughout each search, Prodigy provided market intelligence, talent mapping, candidate calibration, and strategic partnership to ensure alignment with Cosm’s business objectives and long-term vision.
The Outcome
Prodigy Search successfully completed both General Manager searches in an average of 55 days, placing experienced leaders equipped to succeed in two vastly different operating environments. By tailoring each search to the unique needs of the market, Prodigy delivered executives positioned to drive operational excellence and support Cosm’s continued expansion. In parallel, Prodigy recruited a national marketing leader in just over two months to lead revenue-focused marketing initiatives across all current and future Cosm locations. Collectively, these placements demonstrate Prodigy’s ability to solve complex hiring challenges through customized search strategies, cross-industry recruiting, and deep market expertise—helping Cosm build the leadership team needed to support its next phase of national growth